Logitech
Between 2019-2024, I partnered many times with Logitech to produce a variety of campaigns. Below are a few of the most noteworthy pieces I’ve produced with them. I have more examples available upon request.
Bye Bye Dongle
In 2024, I produced a large-scale campaign for Logitech, one of the first of its level for the arm of the company. I was fortunate to see this project through nearly every stage - from creative development, to pitch, vendor selection, production, and every stage of post.
Laptop Catastrophes
A multi level global marketing campaign for multiple Logitech web cams and mice. This campaign included video, print, and the subsequent creation and organization of hundreds of assets, from videos and gifs to key visuals, banners, and in-store displays. This campaign had dozens of variants to track, with each visual having versions for each webcam and mouse. It was a behemoth of a campaign with multiple stakeholders across the globe. Below are a few examples of the key visuals we created for this campaign.
Scribe and Tap
A series of collaborations with Man vs Machine for some of our conference room products. A few of the videos in this series got over a million views and are some of the most-watched videos on the Logitech youtube…and these products are B2B! Below are two videos on which I worked with MvM, some of our finest work, in my opinion.
Combo Touch Launch
This launch had an extra challenge since the product requires a collaboration with Apple. The project was siloed from other production projects. This is my favorite project I’ve done with Logitech, because my photography work was used as screen content in the video (~42 seconds in).
I managed the creation of a 60-sec product video, product renders and rendering product into purchased stock imagery - this was in mid 2021 so shooting hadn’t picked back up yet per COVID. The product came in multiple colors and sizes, so there was an enormous amount of assets and a lot of detail to get right.
Some examples of the same image created in multiple colors and varying sizes. All of these images also had versions without the apple pencil.
Circle View Doorbell Launch
For this project, I produced all of the imagery and video, working with a CG vendor to create everything from the ground up. I also produced all of the assets that leveraged the imagery we created. I even made it onto the packaging!
Zone 750 & 900 Launch
Most of my work at Logitech involves creating assets that launch new products. Here’s an example of a really beautiful video I produced for Logitech in 2021.